Why is qualitative feedback important in surveys?

Qualitative feedback is essential in surveys because it offers deeper context to the numerical scores that are typically generated through quantitative questions. While numerical scores may offer a snapshot of respondents' feelings or experiences, qualitative feedback provides the narratives and explanations behind those scores. This can include specific examples, insights into underlying issues, or personal stories that help to clarify why certain trends are observed in the numerical data. By incorporating qualitative data, survey administrators can better understand the nuances of the responses, enabling them to make more informed decisions and address the specific needs and concerns of the participants. This richer understanding can lead to more effective changes and improvements within the organization.