What is a key strength of primary data collection?

A key strength of primary data collection is that the data collected are tailored and unique to each assessment. This means that the information gathered is specifically aligned with the current needs and objectives of the evaluation being conducted. Primary data collection allows organizations to design their data gathering processes to address particular questions or issues, ensuring that the insights gained are relevant and applicable to their unique context.

In contrast to secondary data, which may be generalized and derived from existing studies that might not fully address the specific circumstances of the organization, primary data provides a custom approach. This flexibility permits deeper insights into the command climate and organizational dynamics being assessed, making the findings more actionable and relevant for decision-making and policy development.